I have been fortunate to have been hired to create designs and logos for a few sweets and snacks companies. I have also created signs, revised menus, and created larger format signs for companies in the food and beverage industry.

From 2017-2023, I designed sweets and snacks labels for a company based in Scottsdale, Arizona that has accounts with companies such as TJ Maxx, Marshalls, HomeGoods and ROSS Dress for Less. I have also designed the logo and various merchandise for a few local confections companies.

What I show on this page is the (often) final concept mocked up on a photograph of the item before sending to the printers, paired with the end result in real life. Once in a while, one or two elements may change at the very last minute, and that’s fairly typical. One thing I’ve learned with being a graphic designer is that change is neverending. And I’m GOOD with that! Keeps me on my toes.

Having a background in the print industry has helped me tremendously when trying to figure out what kind of label will work for what type of product, what colors will print best, and dimensions become very, very important when you’re working with smaller items. The slightest miscalculation of layout can wreck the whole design, so checking, double checking and re-checking everything- the layout, the font and readability of the design, the colors, all of that- is so important.

The end product will be just one item on a shelf in a sea of other items competing for the consumer’s attention- and it’s my job to make sure the design catches the customer’s eye.

Another type of design I’ve done a lot of since working in the sweets and snack industry is corporate gifting label design. Corporate gifting, especially during the holidays, is a great way to show customer appreciation. I have a lot of fun with those designs as well.