When designing banners or large format signs, I try to keep in mind many factors- that I put in just the right amount of information, that the layout looks good and makes sense, and size DOES matter- can the potential client see your banner from a distance? How/where will you hang it? Can that be changed according to venue? Because if you’re going to spend money on advertising your business… you want that advertisement to ‘throw it’s voice’ in just the right tone to attract those clients, right?

When designing banners for social media, such as Facebook, I try to make sure that the design within the space attracts the viewer and gets them excited to go to the event that is being promoted.